Led Lenser?

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I always call it "lead lenser." But I almost always call LED's "lead" unless I'm talking mostly technical terms or to the unenlightened.
 
The guy behind the counter at my local Hardware shop seemed to think they were Lead Lenser, but since we all pronounce LED as L.E.D. I have always assumed it was L.E.D. Lenser.

This chap was very pleased to have such a quality torch on sale in his shop! The P14 was surrounded by Mags and Energizers and no name plasticcy lights and of course the ubiquitous Stanley Tripod lights.
 
The people who pronounce it as "lead" also usually refer to "LED lights" in general as being "lead lights"
 
Threads posted here should be about lights themselves, not off-topic discussions about the pronunciation of their manufacturers' names.

You have your answer from the manufacturer, so the thread can close.
 
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