The guy behind the counter at my local Hardware shop seemed to think they were Lead Lenser, but since we all pronounce LED as L.E.D. I have always assumed it was L.E.D. Lenser.
This chap was very pleased to have such a quality torch on sale in his shop! The P14 was surrounded by Mags and Energizers and no name plasticcy lights and of course the ubiquitous Stanley Tripod lights.