I think this is because the E2DL throws better, so the light is less likely to bounce from ceiling to all directions. A flashlight with brighter hotspot will light up a room better when pointing up because the light can be reflected with more intensity, human eyes or camera lenses adapts to the overall lighting so dimmer lights won't be seen. But this is just my theory and I don't have enough flashlights to prove it.
SF use better optics so the beam it produces is narrower, but more intense than a flashlight of the same lumens specifications. When we look at how bright it is, we usually look at the hotspot and not the overall beam.
Like marduke said the only way to know the real lumens is to measure the whole lighting pattern, both hotspot and flood.