Love.
If not for Mag most of us wouldn't be here.
Respect.
"Most" being the key word. I'm here due to a $1.99 G.E. Halloween-colored light. (Black bezel and side-switch with orange body. All plastic, with raised circular grooves on the plastic lens.) In terms of performance, reliability, and price; it put my 3D-cell Mag to absolute shame. The Mag barely lasted 3 years with practically zero use. The G.E. light lasted 12 with occasional use. Still.... 12 years in exchange for two dollars?? Best value I've ever encountered.
I actually stayed away from lights for a few years because of Maglite. Thankfully my addiction was stronger than my negative experience.