Energy Star is only mandated for certain products. What you will find for lighting though, at least residential, is that incentive programs will only apply to Energy Star certified products, at least in the U.S.
133-150 lm/w is cool. The price (EarthLED) is a tad hefty for a simple design like this in my opinion. And they ended up with 3000k from 4000k I wish they'd just kept both.