I'm not accusing anyone in particular here. However I don't believe people can be completely objective when they are sent high-end products for free. So generally speaking then.
If I'm sent an expensive item free of charge:
-In the back of my mind I find it highly unlikely I continue to be sent free stuff if my reviews are consistently negative. (Or am I wrong here? Maybe someone can correct me but please provide evidence).
-Psychology suggests since something very nice was done for me, I'm more likely to honestly have positive things to say about it and overlook problems.
-It's just natural - if your friend does something for you, there's a tendency to want to return the favor - whether consciously or not.
This isn't rocket science though. Companies know what they're doing, obviously, but shouldn't do it because it's dishonest and is in effect paying for positive reviews. It's not objective. The description and testing parts in reviews are usually very useful, but the conclusion/pros/cons section are all they same: for flashlights at least, nobody EVER has anything negative to say, or at most one minor item. When in fact there's PLENTY of criticism due, at least for any light I've ever had. If companies were actually smart, they'd encourage not discourage that, and create better products as a result...
If I'm sent an expensive item free of charge:
-In the back of my mind I find it highly unlikely I continue to be sent free stuff if my reviews are consistently negative. (Or am I wrong here? Maybe someone can correct me but please provide evidence).
-Psychology suggests since something very nice was done for me, I'm more likely to honestly have positive things to say about it and overlook problems.
-It's just natural - if your friend does something for you, there's a tendency to want to return the favor - whether consciously or not.
This isn't rocket science though. Companies know what they're doing, obviously, but shouldn't do it because it's dishonest and is in effect paying for positive reviews. It's not objective. The description and testing parts in reviews are usually very useful, but the conclusion/pros/cons section are all they same: for flashlights at least, nobody EVER has anything negative to say, or at most one minor item. When in fact there's PLENTY of criticism due, at least for any light I've ever had. If companies were actually smart, they'd encourage not discourage that, and create better products as a result...
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