Re: Surefire
I disagree. When you call Surefire customer service and tell them you have a tailcap failure the Customer Service Rep goes into autopilot mode and without a single question besides asking for your address sends you a new tailcap.
I am suggesting that calling SureFire is perhaps not the best way in communicating your message to them in a way that will make the most appropriate impact.
When a letter of complaint is received it has significantly more weight than a complaint heard over the phone, and a printed letter carries more weight than an email.
Letters are a physically representation of a customer's interaction with a supplier - I'm not saying its right but they do tend to be taken a lot more seriously.
I'm pretty sure Surefire knows how many replacement tailcaps they are sending out for free each month
This is not the same as knowing how many dissatisfied customers they have.
I do expect regardless of manufacture for their product to work for at least a year problem free.
This is not unreasonable of course. If a manufacturer does not seem to be responding to a problem in the way the customer expects then one course of action the customer can take is to try to make sure the manufacturer understands what the customer wants. A letter is one of the most powerful methods.
Another course of action is for the customer to withhold future business from the manufacturer, and they can also ensure that their experiences are shared with other prospective customers. This has limited effectiveness on larger companies that produce large quantities of product to a wide range of markets over which the individual customer has little to no influence.
Did you see the Titan thread? Talk about horrible QC a LIMITED EDITION $500 light looking like that....I'd be pissed.
Mac, yes I saw the thread. You know what - if my Titan broke would I be pissed? I think I'd be embarrassed for both myself and SureFire. Would I be surprised or feel in some way hurt? No not really. Reading CPF I sometimes find it strange that people are surprised when their SureFires fail - after all SureFire is constantly having faults and issues highlighted by CPF members.
I expect everything to fail until such time it fails to fail and has earned my trust.
I am fully aware that any SureFire I buy, no matter how expensive can act up. I don't see the Titan as any different or special in this regard.
However, SureFire support their products and I know they will fix things.
They will provide me with products that I can depend on. I've learnt the path to this point is not always easy but without doubt I think its worth it.
Al