Hmmm, I think it is just a lame Luxeon attempt to stall Cree and Seoul sales. They probably can deliver the goods, but it will be at least half a year, and probably won't quite live up to the hype. Remember when the great Intel were surprisingly overtaken by AMD, with the Athlon? They made up all sorts of claims to claw back ground, and it has taken them AGES to get back on top. I reckon Luxeon have fallen down the same minetrap.