For me, R2 (or its equivalent V bin) makes most sense in small form factors (1xCR123, CR2, AA, AAA, 10280, 10180) where heat dissipation, battery capacity, and discharge rates are severely constrained and efficiency becomes paramount. A 5% improvement in emitter efficiency translates to roughly 10% less heat (for the same lumen output,) all other factors being equal. This is nothing to sneeze at. It makes the light more reliable, promotes longer emitter life, and reduces the frequency at which batteries have to be swapped or recharged.
It looks like die manufacturers have refined their R2 process and are making the R2 bins mainstream. R2 availability has improved, making them more affordable than they were a few months ago and making color bin selection a little easier. As to flashlight makers, there is always a race to provide the highest output and most efficient lights if only for bragging rights. In that area however, circuit efficiency and good thermal design for heat dissipation also play key roles.
For these and other reasons, I do not balk at paying an extra few dollars for a premium R2 bin.
Edit: Note also that battery sag (voltage drop) decreases with decreased emitter current, which means the circuit draws even less current from the battery.