Kiessling,
While I understand that humans cannot perceive brightness differences of <~20% I still think a side by side comparison of a light with fresh cells and one an hour + into it's run is still a farily valid means of measuring brightness.
SF lights are rated for minimum per the LED spec - does SF test every LED and make sure it's within spec? Do they lumensphere every light to confirm output? It's still just a best faith estimate. Certainly it's a more 'honest' approach than most but I think that it's generally understood here that when a mfr makes a lumen claim, with few exceptions, they mean bulb lumens as claimed by the mfr for that bin lot.
I find the use of wattage as a measure far more misleading to the average consumer. As you and I both know power consumption is a pretty crappy measure and now we have companies like Mag claiming '3W' for their AA minimag while driving the unit at 1/2 of that current level. I guess I find that a lot more offensive and intentionally misleading.
SF is certainly a great company. I believe in them and their products which is one of the reasons I carry them. They're the gold standard, that's a given. I can think of only 1 other company at the moment that uses output lumens and again, I believe that the use of bulb lumens is a common and accepted practice.
Bottom line - we've sold a lot of these and had nary a complaint. Fit and finish is excellent and everyone who has seen it has been impressed. There's been a number of posts from folks who have gotten theirs and they've been singularly positive.
GetSome - It's not a piece of crap - fit and finish, build quality, etc is as good as I've ever seen out of China. The Mfr is a major OEM for some very well known and well respected brands. The switch is a true tactical switch - not merely a reverse clickie - as it has a momentary feature accessable without having to first turn the light on.
cernobila - We're a battery merchant so we don't test with AW's cells. I have done some limited testing with our fully protected (3.0V) RCR123A batteries and they've worked fine but I've never done any repeated, extensive testing so I won't make any claims as to suitability yet. I think you're going to have to wait for someone else to try it or be the guinnea pig yourself with the cells you've mentioned.