I got my new UltraFire EMR1 Rebel today. Did someone say 200 lumens? I haven't measured the output yet, but the ringy yellow beam is about as bright as my 2XAA MiniMag incan -- my estimate is 30 lumens. Did I get a bad light? No, I got several bad lights! Fool me once, shame on you... Fool me twice, shame on me. I'm a total sucker for false advertising. The light is a nice size and the finish is reasonably good, but the beam pattern and output stink! I never believed that it would have 200 lumens. No, I was skeptical and thought that it would only have 100 lumens. Boy was I wrong, and only about 30 lumens is outright fraud! Moreover, the 5-mode UI is not very good. One light advances and memorizes as it should, but the others don't. Makes me sick to think that I could have bought a couple of better 1X123A CREE P4 or SSC P4 lights for the cost of each of these pieces of @#$%&*!