From all appearances, they're redoing their website. This is what I know with KD is that they do put serious effort in trying to cater to us flashlight enthusiasts. So on the effort side, I put them in high regard. But admittedly, their execution has room for improvement. I have seen complaints from people here that range from inaccurate product descriptions to sudden product price changes without notice. Now keep in mind, those kind of things aren't that out of the ordinary for online dealers anyway. But I guess when there are many dealers that do the same thing, a consumer can't help but compare and expect the same level of service from each of them. But hey guys, lets not get all bent out of shape here with KD's shortcomings. In the grand scheme of things, they are an excellent resource of products for us flashlight enthusiasts and I know they are more than willing to listen to us. My suggestion would be that you make known your issues and ideas to their customer service people. Jerry is their top flashlight guy and I know he is more than willing to listen and help out us flashlight enthusiasts. I for one support their efforts and I would like to see them succeed because in the grand scheme of things, the more dealers there are, the better it is for us. Competition is a good thing as it keeps up product variety, service improvements (which is in need of work here) and prices low...I don't see that as a bad thing as a consumer.
So instead of complaining and telling fellow CPF'ers to "avoid them like a plague", why not encourage people to contact them and tell them you want improvements. Tell them your ideas, tell them things you want while still being their customer. Ultimately as a consumer, I think that's a better way to make a dealer improve rather than just complain to others and stopping patronage...especially in this case where a dealer has such a potential to be an excellent resource for this wonderful flashlight hobby of ours.