Hmmm - very interesting post.
Looking at this, there are 62 competitors of varying degree that Surefire need to be thinking about. Some will be out of contention, some will be also rans but if the CEO of Surefire thinks he can ignore all of the players out there then he should perhaps review his position within the company.
Now, as far as my case is concerned, the Surefire hasnt broken, it has been reliable and is of excellent quality which is why I paid out stupid money for a U2.
However, I lent it to a friend who dropped it and returned it with a damaged bezel and a pricked tail cap. The unit handled the impact well, and if it was mission critical, carried on working and hasnt missed a beat.
All I asked was how do I go about getting a replacement bezel.
In fairness, I did get a reply - not quickly but I did get one. However, they had clearly not read my e-mail proper like as they said they didnt understand what I wanted and they could not re-anodise the bezel - which I never requesated in the first place.
I responded telling them this and to date I have heard zip and after reveiwing some of the posts on the CPF, I realised that if you lived outside the states, then the customer service levels dropped even though they sell internationally.
This needs to be addressed.
Pure and simple.
Remember there are 62 companies out their chasing their client base and pushing boundaries just as hard.
I have seen too many companies at the "top" of their tree sit there thinking they were unassailable and then had to spend shed loads defending their market sector and developing new product to catch up as they had been caught and overhauled by the underling.
I wait with interest
