Yeah, if it goes on the AR, they get it...but, to most people, in their world, a flashlight is a cheap plastic thing you bang on periodically to make it stay on, etc...and is not a high tech or high quality tool.
It would be as if someone told you that you could buy a $1000 toaster...because the toast from it is SO much better. Your reaction would probably be that it can't possibly be THAT much better, because, in YOUR world...toast seems good enough, and even if your toast has lighter or darker areas, or occasionally burns, you just never considered it a priority to get the BEST toaster.
THAT'S what us talking about better flashlights sounds like to THEM.
For example, a toastaholic could ask what your surefire cost you, and then point out that for the same price, you could buy a state of the art made in america toaster that made perfect toast instead of the crap toast you were currently eating.
...And you'd run out and buy that toaster even though the one you got at target is still working etc.
So, in real life the toaster forum guys snicker at the morons who eat crappy toast because they dont know how good toast can be....
....and the flashlight forums are wondering why the toaster guys put up with crappy lights...