Finally found one in my area (Manchester Walmart, if anyone is in CT). I really like this light. It feels solid, but doesn't weigh much. It's smaller and more comfortable than my EOS, although the EOS is substantially brighter, especially modded to SSC (I don't have one in Lux form to compare, since I already modded both of mine).
The Lux is very white (although not quite snow white, but that's very rare). Without the diffuser it has an amazingly tight beam for such a small optic. It still has some spill (depends how dark it is), and the hot spot is nice and even. The thing actually throws pretty decent. Diffuser is nice, but an EOS with a couple coats of satin scotch tape is more even, and extends more out to the sides. Colors are nice and bright, and surprisingly even (for colored LEDs). The diffuser with the colors throws light in your face (not your glasses, your face). Next time I'm at the mall I may ask for some black nail polish, and see if I can clean that up. I'll just say my girlfriend's a goth, and hope for no further questions.
Looking at the pictures I thought the light looked weird, but it's really very ergonomic. It's kind of an elegant design, really. Now if we can just find some phospor coating to put on the blue, or maybe we could blast Rayovac with respectful and ego stroking emails to give us a low level white. I don't mind the blue LED, as atleast it looks cool, but if we could just get another level for the Lux I'd be very happy.