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Flashlight Enthusiast
Guys please take the NW/special run to another thread and keep this thread on topic It's been discussed before and should be continued there - just not here
It is David who sparked the idea to start this discussion thread. Thanks David :thumbsup:
Let me start by saying that this is not a sales thread, but one to talk about the popularity, availablity, and your experiences involving Special runs, Limited editions, Less popular emitters (including NW, WW, HCRI) & Special features, the Pros, and the Cons. Everyones opinions why these have not made themselves a mainstream product yet should be heard.
Please share your thoughts, ideas, and experiences of how we can increase thier popularity and availability in mainstream retail markets and importantly any trends you have noticed. We should refrain from mentioning any retailers' names.
I'll share my experience and reply to a few excerpts of relevant posts from the other thread. I am no sales expert, have little to no retail experience, or market analysis training. I have talked with several retail business owners from convienence stores, hardware stores, supermarkets and others that I am friends with in my immediate area regarding this subject of popularity and availability of these type of quality LED lights over the course of the past couple of years.
here some thoughts:
If the NW's and Hi-CRI's of the Quarks did *not* sell too well in the recent past, then i would guess it was because of the demanded higher investment from the buyers' part.
I agree that the NW, WW, HCRIs are a more expensive LED light. This impacts a retailers bottomline if they were to be priced the same to compete. This brings up the point of Quality and end pricing. There are way too many lower costing CW led lights available in the mainstream markets. The average consumer of present day seems more concerned with price than the quality of the flashlights beam, manufactureing and longevity. The consesus of the local retailer seems to be they are willing to carry these great lights, and have the knowledge of understanding thier benifits, but can't justify it because their customer base would not buy them because of thier higher retail sales price that is justified by the quality of the light. This would force the retailer into providing space for and stocking a product that they can not sell readily.
The interest *now* in an improved tint is intenser than months later when the last ones have *already* left the fences (and spend the money on the PO-SS or something else, like the DQG) and the general first wave has waned.
I still think these and the A3/i3's both need to be sold in retail stores(particularly hardware stores). Just think of how these would sell if they were on a checkout counter with a chained demo.
I certainly agree. i3/A3's, PO's, E01's should be available in hardware stores instead of Rayovac's, Duracell's and Varta's -- maglites are still okay. they're coming up with new updated stuff.
One reason maybe that the average consumer does not know all the benifits, does not see any adverstising, or take the time to findout how it could benifit them for the light they will purchase. How more than numbers on the package or brand recognition should influence thier purchasing decision. My thought is it is time to figure out a way to compete with the high volume inexpensive lights that these retailers are buying and offering for sale to the general public.
This is only scratching the surface however. This trend runs deeper than this. This has something to do with the supplychain of retailers. What actual wholesalers & distributors who buy thier products from manufacturers that the retailers buy most of thier lights and general products from that are offering their products for sale.
To the best of my knowledge it appears to be just as important to reach these intermidiates in the supply chain, as well as the consumer, before we can make a shift to better availablilty of NW, WW, & HCRI flashlights in the retail environment. It has already happened in the household LED lighting industry in recent. How can we make it start happening in the flashlight industry? Thoughts, comments, Ideas?
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