I bought the iTP AAA upgraded version a couple of weeks ago to play with and decided that while I don't actually care for it (don't like AAA lights, don't like twisties, don't like M-L-H mode order, prefer lights that tailstand, don't like cool tint emitters), it's the perfect keychain/emergency light for someone who isn't into flashlights.
Consider:
1. It's small enough that there's a chance that the non-flashaholic might actually have it with them when they need it.
2. It uses a dirt cheap, commonly available battery which means that if they use it up, they might actually bother to replace it.
3. A non-flashaholic that only uses the light a couple of times a year is unlikely to even remember how to change modes (or that the light even has multiple modes), so the default mode needs to be bright enough to be generally useful but not drain the battery too fast. Medium does this.
4. The lack of knurling makes it less likely to damage the contents of a purse/pocket/keychain which means it's more likely they'll actually carry it with them (what was maratac thinking?)
5. Not even a flashaholic cares what tint their light is in an emergency. They're just grateful to have the light.
I'm about to order 10 or so for gifts. I'll drop an L92 in each of them and hope for the best. With any luck, if someone ever needs a light, they'll have it on them and the battery will still be good.
--flatline