Digging deeper on their website, I'm seeing red flags and hearing alarm bells all over the place. Misspellings, wrong words, incorrect statements/claims and "nudge-nudge, wink-wink" type behavior. Obviously sloppy editing doesn't directly link to how good or bad the headlamps might be, but if they can't be bothered when putting up their website, it doesn't give me much confidence that they're much more careful when doing other activities.
From
https://alpharexusa.com/difference-between-pro-and-nova/?v=f24485ae434a :
Unlike most of our competitors who only develop either full LED headlights or halogen output headlights, AlphaRex is trying to fulfill all customer's need
"all customer's need": sloppy grammar.
Our PRO-Series headlights are using halogen light bulbs output; therefore, the output is 4300K stock white
Halogen headlamps do not produce light of 4300K, and "stock white" doesn't mean anything.
Another thing to keep in mind is that aftermarket HID and LED bulbs are not DOT compliant, which means it might not be street-legal.
"might not"? Weasel words, otherwise known as a form of lying.
PRO-Series is a more affordable option, and there are ways to improve the performance of the output. It is common that people apply aftermarket HID kit or LED bulbs to aftermarket projector headlights nowadays, and our headlights are compatible with aftermarket HID kit or LED as well.
Their headlamps are "compatible" with light sources that make the headlamps not DOT compliant, not street legal? So which way is it? It's not both, and which way it is (and which way it isn't) is obvious. More lying.
when we design our PRO-Series headlights, we are using halogen output as the standard to meet with DOT requirements. Now, when you apply HID or LED bulbs, it definitely looks a lot brighter and more stylish, but it is no longer complaint to DOT requirement.
No longer "complaint" to "DOT requirement": sloppy spelling, sloppy grammar.
No doubt that upgrading PRO-Series with HID or LED is very effective and convenient, and the HID or LED is replaceable as well
So more lying about HID and LED bulb "upgrades" in halogen headlamps.
The Pros is that NOVA output is very bright and white, the projection cutoff line is super clean.
Sloppy grammar. And the only reference to any aspect of actual performance is to an almost irrelevant one (cutoff).
you need to keep in mind that a lot of newer vehicles, such as Ram or F150, have very sensitive computers. When the computers detect that the headlights have different current from halogen bulbs, they might throw a error code
"A error code"? What are we, in the second grade?
So, when you apply aftermarket HID or LED, you might need to deal with these technical problems, you also need to try your luck on different brands in order to find the best products that work with your vehicle.
Yet more nudge-nudge, wink-wink encouragement to use HID/LED bulbs.
We spend a lot of money and effort to make sure our NOVA lights are DOT complaint, so NOVA is street legal. With stock vehicle settings (no lifting or change of bigger wheels), although NOVA headlights have a brighter output, it would not blind the cars in front.
Sloppy grammar. Also, not a word about lamp aim...duhhhh... (oh, but wait, in
https://alpharexusa.com/installation-guide-for-14-20-toyota-tundra-headlights/?v=f24485ae434a at 3:54 they do describe how to aim them: "Park 25 feet from a wall, and level the beams evenly". Uh...wrong.)
The LED chips we are using is very good quality chips
The grammar they are using "are" very poor quality grammar.
we make sure all flickering problem is solved
Sloppy grammar.
NOVA-Series Cons: The LED chips is not replaceable, so if the LED burns out, you will need to replace the whole set of headlights. To solve this contra
To solve this what?
we use Osram LED chips which is used by a lot of high end stock factory headlights as well, so the quality is trustworthy.
Uh...wow, where to even begin with this shabby attempt at reassurance?
I also see a lot of big, blue-violet bands above the cutoff in their beam pics which are shot on parking garage walls, with ambient lights around...so that's a real nice one-two punch:
- One, those giant blue bands are nowhere near incidental/minimal. They're way bigger than any I've seen on an OE lamp, and never mind whatever in-house "testing" they might have done to back up their claims of legal compliance, this should flunk any conscientiously done, legitimate test.
- Two, these cheesy beam shots on skanky parking lot walls don't jibe with their claims to be a serious company.
And that's just one page out of many. Overall, I'm left with the impression that these guys are pretty much the same as all the rest of the marketers of headlight-shaped rubbish.
There's more, too. From their "Our Story" page comes this stinker:
Our products are also certified to ISO-9000, ISO-9001 and ISO-9002 standards.
Oh yeah? Then how come ISO
says "ISO 9001 sets out the criteria for a quality management system and is the only standard in the [9000] family that can be certified to"? And how, exactly, can headlamps be certified to a standard (let alone three standards) that are for organizations, not for products? More bullsheet!
