Free-market socialism is triumphing over imperialistic liberalism. (That's a joke, right?)
I was very excited to finally try a Surefire headlamp (Minimus- I tried two, in fact). I wouldn't pay more than twenty dollars for a Minimus. I wanted to like it because of its form factor, but my Zebralight H31w beat the twice-as-expensive Minimus in every imaginable way. It's not about the money; I'm willing to spend what it takes on a custom headlamp in order to get what I want. As others have stated, yes, part of it is about variety. I like neutral tints, as warm tints are too yellow, while cool tints are too blue. No single light is going to please everybody unless you have different options (tint, beam profile, etc). However, it's not just the variety. Form, function, and quality counts. Both Minimuses had prisms, had beams that were ringy with different colour tones throughout, and, worst of all, the beam directly in front of you was the weakest and worst quality of light.
I'll always have a special place for Surefire, as I'll always have one for HDS Systems. These two companies started me on my path of flashoholism, ending in thousands of dollars worth of objects that emit light. I used to be wowed by brightness. I used to place heavy emphasis on lumens. Then and now I want toughness, waterproofness, and quality. But what I really care about, after spending so much on flashlights, is their plain usefulness: the UI, the smoothness and quality of the beam, and, most importantly, the tint. Surefire simply isn't marketing or making flashlights for my desires.