Just curious.. Do you guys/gals buy your flashlights because of their looks, cool factor, candlepower/lumens/power, size, brand, cost or a mixture? I personally buy due to looks, power, size and cost. I did start thinking, however, since flashlights have progressed (with better price tags) would you buy lights such as a Surefire E1e when there are brighter, cheaper and just as rugged lights available? I'm not trying to start any wars, since my first REAL lights were Surefires (6P & G2) and I love them.. it's just that since I've gotten a few Fenixes, I don't have any bulbs/lamps to replace, I get more lumens and I save a bit of dough, all while still getting a pocketable good looking light. Any thoughts? (Don't hate me, please, I LOVE ALL LIGHTS!)