Good question mossyoak. We have two shipping catagories; the default is those waiting for the full kit including the light and the retail packaging. The second group has those who don't need the retail packaging (they tear it apart, take out the light and throw the packaging away). The packaging is nothing special, just some people want the whole experience you know. We don't have the retail packaging yet (it is still on order) so the first group is waiting for shipment probably until August 1st. The second group is shipping already since we do have the lights. We shipped out a bunch last week and we are shipping out more this week. Next week we won't be shipping but we will again hopefully the week after that. Its first come first serve. All the product that will ship out this week has already been reserved. If you order right now and request the quick ship option, it will probably ship out the week ending the 29th. Soon, we will stop accepting quick ship requests since the retail packaging will be ready anyways. The packaging consists of a plastic tray and a cardboard insert.
Hopefully this all makes sense and nobody's head has exploded from reading this. Basically, we are waiting on the packaging and your order will ship when we get that in. Until then, we offered some people an option for getting the light sooner.
Peter