They're claiming it's in the Edipower series, however if you take a look at the rest of the series, the efficiency decreases with greater power dissipation
5W 40lm/W
10W 40lm/W
20W 35lm/W
Claim on the website is 4700lm± = 50W 94lm/W Not likely, with the specs on the other emitters. However, the datasheet looks like authentic Edison Opto stuff... and it says 1800lm, which is 36lm/W (within reason) When you take into account that it's actually around 55W, it's ~33lm/W
The spec-sheet ("Preliminary V0.1") was released at the end of 06, so it's probably a product they haven't released yet. It's not on their website, that's for sure.
Why anyone would want to buy a 55W emitter when you can get 120lm more from 8 SSC/Cree at 30W is beyond me...