Well, the philips and Osram lamps are supposed to be the brightest. Those are not cheap at around $20 each. But generics from China are around $5-6. Note also that wattage consumed does not always translate directly to Lumen output. In other words, a high quality 55W lamp can
easily emit more light than a cheap 100W, especially with smaller SLA cells.
The bulb I have pictured above is the chinese H1 OEM replacement from my coleman spotlight (H1 lamps are identical to H3, only the base-mount differs). Its a legit 100W lamp (draws about 8.3A at 12V). Despite consuming almost 2x the power, its noticeably dimmer (ceiling bounce) than my other halogen spotter that uses a 55W Sylvania H4. Sylvania silver star lamps are not the brightest either, I just grabbed one at my local Kragen for the instant gratification.
The other thing you have to keep in mind too is that you are limited by the wattage capacity of the lead acid cell in your light. With smaller SLA cells, a 100-130 watt lamp *may* sag the voltage to the point of diminishing return, and you would have been better off with a 55W lamp of higher efficiency.
Anyways... good luck with your mods. Oh and do post pics of your light. I'm just now getting into spotlights myself.