Back on topic: Maglite...why?
Personally: (hopefully I don't get flamed)
They bring back child hood memories & can be sentimental . I have one my late Grand Father gave me, I have one my late uncle gave me, I have one I used to play with my brothers with when we were kids, well yall get the point. I can remember as a young teen going to K-Mart and begging me dad for a Maglite. I was always addicted to photons emitted from aluminum devices. As a kid/teen/young adult, I did't know or care about all that other stuff. I had figured out that I needed to remove the alks. I was amazed by the spare bulb in the tail cap, I put vaseline on the threads to make them smooth. I currently don't care who owns them, where they are build, what political candidate they do or don't support, what tint bin the LEDs are sourced from, what kinda batteries are best, what the beams look like when wall hunting, who makes better lights for the dollar....I could go on.
Do I wish they had improved "more" with the times, well sure, do I wish they would cater to Us flashaholics, well sure.......but.....we are in a huge minority! To this day, I gift Maglites AAA's and do so with pride and confidence. I gave away 10 last Christmas to the ladies at work. Strangely, none came back and asked what Tint the Led is, and why they don't use ACME threads! lol