I just called their toll free company phone, and spoke with one of their technical service reps who was very helpful and friendly. I also invited him to see this thread and help answer our questions, and he was appreciative of this thread mentioning their product.
He said "Killer Chrome" gives a 95% reflectivity if properly applied. He highly recommended
the prep kit which is $149 because to get the proper surface it is important to pre-coat with the black basecoat, (I think he said to then clear coat that black), then buff before applying the Chrome...and buff and again spray with clear coat.
He said the urethane clear coat is the same used on cars and locks in the high shine reflectivity. He did think this would work in flashlight reflectors if you did the proper prep work...but....while the Chrome paint can withstand temps of 750 F, the urethane is only good to 250F.
I'm not sure how hot the Welch Allen hotwire bulbs get, but I know that Mac's Torch which literally burns newspaper within seconds would not be a useful application for this.
Also he estimated that one can will coat about 15-20 square feet of surface. One thing I forgot to ask is if applying a 2nd coat would give a more even covering without causing a layering distortion. I'm definitely going to order a kit.