Vox Clamatis in Deserto
Flashlight Enthusiast
- Joined
- Jul 7, 2006
- Messages
- 1,126
Marketing strategy? Who cares.
That certainly seems to sum up SF's attitude toward the consumer market in recent years. :laughing:
The government gravy train is drying up with defense cuts and offshore competition is nipping at SF's heels in other markets not protected by the 'Buy American' Act. Slick catalogs with Rambo stories can only go so far to offset clumsy price changes and vaporware announcements in the consumer market.
The new value oriented approach in the 6PX/G2X ad posted above sure seems like a change in marketing strategy to me.
And, has PK, like Elvis, left the building?