Especially since it's so hard to get enough fiber every single day.
A teaspoon of Metamucil clears the deck nicely.
The issue is not really about the 100W light bulb, or the ultra-plush TP. It is the unexamined proselytization, threats, and sanctimonious preaching of the "one, right way." Instead, they could provide a simple presentation of facts, allowance for challenges, healthy debates, and a natural evolution of one's position, without the polarization of being vociferously branded as a [GW] Denier invoking the unconscionable stigma commensurate with denying the Holocaust. Simple education and authentic leadership ("Walk the Talk") that makes sense, has you want to enroll in doing things a new way.
For example, I had a major breakthrough when at a conference, a friend asked me why I keep the water running while I brush my teeth. There was just a question. They didn't try to make me wrong or launch into a maelstrom of indignant condescension. I had a chance to discover in that moment that I never thought about it. Then I realized I did it because I grew up brushing my teeth with the water on--but didn't really need to. My realization extended to using water outside, doing the dishes, leaving lights on in rooms I wasn't using, etc. etc. More importantly, it taught me a way to ask others the same, simple kind of question, leading to a ripple effect.
Empath, while you are technically correct with regards to the OP linked Times article, it starts with these seemingly noble ideas before moving beyond the Greenpeace groups--to actual Governmental penalties and restrictions of incand light bulbs, high gallon per flush toilets, Cap & Trade legislation, punitive taxes, restrictions, outright bans on anything the environmental lobbyists can slip into bills.
Very few people stop and question the fundamental validity of the assertions, nor consider the enormous repercussions of using threats, force, and punitive actions because they don't know how to effectively enroll and educate others. This TP issue will be gladly picked up by a series of governmental legislators, or written into a thousand page stimulus or reconciliation bill by a well-connected lobbyist....and suddenly, there goes your beloved plush TP.
When you hear inaccurate phrases like wholesale clear-cutting of forests, and all corporations are evil, it exposes the desire to force people into conforming with their myopic & ignorant positions. Again, much of the motivation with this TP issue (as noted in the NY Times article) is rooted in the silly man-made CO2 emissions causing GW (which has not been proven), and trees being CO2 scrubbers. Once someone identifies themself as a "full blown environmentalist," they become mindlessly susceptible to any notion. They will unquestionably accept into their "green boat" whatever flotsam is floated their way.
My fundamental objection with all of these types of issues is seeing a discriminating human being who cares about the future of their world, morph into a mindless enviromental automaton. I consider that phenomenon as 'evil' because the mindless person is deluded into believing they are making a real contribution. You build a critical mass of vacuous lemmings and they can do real damage on any aspect of any issue.