...Hmm, seems nice, but something about the obvious "Made in China" generic name of "MicroFire" turns me off before I can even give it a fair opinion.
For a mass produced light to be able to make 1200 emitter lumens is impressive, though I would hold in my excitement until bigchelis actually tests the OTF lumens.
I don't like the fan idea for just one petty reason, and that is that more moving parts means more parts that can fail. In my experience, small fans inside of complicated electronics have a tendency to fail(actually it could just be small fans in general).
First being the fan for the power source in my old desktop. Second being the portable fans of a laptop "cooler". Next being the cooling fan attachment for my brother's XBOX 360.
I don't think heat dissipation matters much when compared to the immediate thermal mass around the emitter.
Copper would be too much to ask for a production light, but I think a nice solid chunk of aluminum is still affordable.