The eye opener
Being a flashaholic certainly involves being crazy, but not necessary dumb stupid. I'll tell you what this is all about, in fact, I don't even have to invent it myself, I can just copy 4Sevens from their sales-thread :
The fact is, the qmini cr2 ti may never be offered without the Batteries4life program. The 6 month program is in marketing terms a loss leader. It's intended to supply customers with cr2 batteries and keep in touch with the customer.
Along with cr2 batteries that we send we may include a newsletter with special offers, pre-release news that will not be release until weeks later and even giveaways. It's more than just a battery program. Besides these tiny lights need to be fed and you'll need to get cr2's somewhere.
It is not about the price here. USA customers get 22 cells for 30$ (saying the price of the light is the same as the MiNi 123) which is a good deal (6 cells for an international customer isn't though). It is certainly a loss for 4Sevens, as they have to mail out 22 single cells for each customer, which costs a fortune. That must have some reason!
I just had a look on their site to check how much a single CR2 costs, how much they ask for a 2-pack, a 10-pack and a 50-pack. Surprise, I ca't find any CR2 cells! No, not a surprise after all, why would any customer want to buy a CR2 cell at this point, as he gets "batteries for life" with his flashlight? They explain it in their statement as well.
20 years ago, I joined a book-club, didn't cost much, I got books nearly for free and their books were cheap. That was in France and when I left France, I wanted to leave the club, which they made very difficult. Well, as I left the country, it was easy enough for me after all. Nowadays you get "customer-cards" everywhere, you end up with dozens of them and the goal is the same 4Sevens honestly states : Keep in touch with the customer, which means getting his data, knowing his shopping habits, sending him publicity. I don't want any of that stuff anymore, in my illusion I'm a free man and I want to stay a free man. If I make a deal, I make it and period. If I want something else from the same dealer, it's me who'll come back to him, he needn't spam me all the time, I just turn away from dealers that do. I know that they only want my best, but I don't want to give it to them!
Once there was a flashaholic named David, now there is a company named 4Sevens. Once it was about the lights, now it is about the money. Their honesty honors them though, so I'm honest as well :
Bye-bye, 4Sevens! :tsk: